On Valentine’s Day in Japan the custom is that girls give chocolate to the guys that they like. They may also give chocolate to the guys that they feel they must based on their formal relationships… Like to a male coworker on their team at work or something. If you’re guy who is really liked you might get lucky and receive some amazing homemade chocolate.

I like whisky. I also like Japanese whisky. This year I got some whisky chocolate from Taketsuru! It’s super dark chocolate, which I like, and has a nice infused whisky flavor.

The last image here is of the insert in the chocolate box. It explains that it uses high quality refined alcohol not diluted in water, with techniques passed down from Nikka Whisky’s blenders to get Taketsuru Pure Malt. It has 3% alcohol content.

Tasty! Also, apparantly Silsmaria is the first company to sell raw chocolate (nama chocolate).

The Valentine’s Day chocolate industry in Japan is totally over the top. I guess it’s fine, as everyone loves a reason to celebrate. The companies do come out with some interesting chocolate products, like this one. It really takes willpower to resist the urge to spend though!