Need a fancy loaf of bread? Sure you do! Try Noagmi Bread.
This double sized loaf on display costs 864 yen, or about $8.50 USD. A smaller loaf is 432 yen. I have had this bread on several occasions, and it’s delicious for sure, but it’s not something I would plan on eating every day.
Apparently Nogami is the first Japanese company to start selling high-end white bread in Japan. Now there are many similar specialty bakeries. Nogami has branches all over Japan. See if there is one in your location so you can find out what the hype is all about!